![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/698b954c-6046-49e3-93cd-0eaf60962d1b_rw_1920.jpg?h=bd124c5329e43239a490a910ef85abd4)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/284774c6-2a83-48a3-9911-787a7591c7b4_rw_1920.jpg?h=19831a2faf97244595e10114c20a989c)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/0af16499-0136-4b5a-a7cd-64d8a530cbcc_rw_1920.jpg?h=d9d0b7ae5eb2726d234841ea8a49d1e4)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/8b797134-0dea-45a7-aa52-2e79a31a9ea1_rw_1920.jpg?h=e844e26a1d3ff13b246f3d1d7a4ecc45)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/aa1c82a9-6440-4d7f-8c58-753359c66973_rw_1920.jpg?h=54478dcad97a5e44427ef7f65e9a954e)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/b3e90acf-1512-4c1d-91ce-8083d3a5ad97_rw_1920.jpg?h=bd817e7ee2f9b67429d9a0395d3794ff)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/e1977d66-cd3e-4eb4-b082-043bbfddcca0_rw_1920.jpg?h=00fb7eab8478589520320a840fbcdd40)
![](https://cdn.myportfolio.com/c085cc34684c355f6ff3378407bd499c/39722c53-19bb-42c8-8243-5bf89760015f_rw_1920.jpg?h=bffa1b5eb279a64811ee9006262f95f0)
Mizzou reboots its admissions materials every five years, usually with the help of an outside consultant. In 2015, we began researching and developing a campaign that allows prospective students to imagine themselves on campus, in control of their education — MIZ-YOU. This viewbook won the gold 2017 Circle of Excellence CASE Award in the student recruitment publications category.